As Attali writes: “For despite the death it contains, noise carries order within itself; it carries new information.” This new information might contain unexpected insights. Take for example the middle ‘noise’ section of the Ride song ‘Drive Blind’. When I catch a glimpse of the audience during this section, I might occasionally see someone in the front row, with arms open, face lifted to the skies, eyes closed, smiling. I know they get it, and I know they are getting it - some kind of communion with a universal, vibrational force. There are good reasons for this, which I’ll come to later. But firstly to put it in context: noise for me especially in guitar music represents abandon, and nihilism; it can be an explosive expression of frustration, anger, and pain, yet it can be a supernova of emotional and aspirational power all at the same time… Noise can express disdain with the world, whilst making you more present, active, and potent in it. As noise trashes what is already there, it is asking for something better: something ideal and absolute, but something real. In the song ‘I Hate Rock ’n Roll’ by The Jesus And Mary Chain, at 1’ 35’’ William Reid’s guitar solo is backed with what I would call noise… great noise: sheets of noise, one bar after another. Have a listen - loud. Some talk about experiencing the void, but this is music to drive off a cliff to… Oblivion and Nirvana become interchangeable. And the noise answers everything in the song: the anger, the hatred, the frustration, the pointlessness of it all - probably more than the words and the chord progressions do. The noise effect is also a way of trashing the song itself and the music industry in a way that no clever verbal swipe could ever manage. I once played out this song at the end of a DJ set in a club - just to see what would happen. It cleared the floor (of course it did!) but there was one guy at the front in the middle of the speakers …arms reaching out, face turned upward, smiling and shaking his fists jubilantly at the sky during William’s ‘solo’… he gets it.
So why is this? Why is noise so powerful to those tuned to its ‘voice’? I’m favouring the writing of Jaques Attali to explain the distortion-loving Shoegaze, as well as Sound Art movement. Attali writes:
“But noise does in fact create a meaning: …because the very absence of meaning in pure noise or in the meaningless repetition of a message, by unchanneling auditory sensations, frees the listener’s imagination. The absence of meaning is in this case the presence of all meanings, absolute ambiguity, a construction outside meaning. The presence of noise makes sense, makes meaning. It makes possible the creation of a new order on another level of organization, of a new code in another network.”
Perhaps when you listen to the noise part of ‘Drive Blind’ or ‘You Make Me Realise’ or William Reid's guitar solo in 'I Hate Rock and Roll', you’re experiencing not only a higher plane, but life through an alternative network…
Another thing with noise is that it is almost completely abstract. Coming from an Art College background, this equates strongly with expressionism, and artistic freedom. In a world of recorded popular music based on accepted form, and formula, where colouring only 'in the spaces’ and not outside the lines is what people have to do: noise can be extremely invigorating. Live, when we play the noise part of 'Drive Blind' we as a band are finally free from any Pop music constraints. In all purchased music today, even the most ‘punk’ of acts, it is easy to see what Jaques Attali describes as being “…a disguise for the monologue of power”.. and that: “The artist was born, at the same time his work went on sale”. There are hidden power relations in every act of buying music. Yet it’s contradiction, noise, is more than a simple rebellion or protest, or a voicing of the ‘other’, it is the sound of power itself, made audible, visible in all its spectra, not hidden. It challenges you. When we play the noise part of 'Drive Blind' we detach ourselves from having to impress with lyric, melody, or fashionable beats…There are no words, hooks, melodies or even a beat; but live, it remains Ride’s most powerful and authentic statement. The noise part of ‘Drive Blind’ is the most we will ever say about anything, because it says everything.
LC 2015

